It's a great thing that many cyclists, and cycling brands, are increasingly looking at their environmental and social impacts. Reducing packaging, using (and reusing) recyclable materials, and attempting to make an honest accounting rather than greenwashing the whole activity. And here I'm not just talking about plucky small-batch boutique brands like Pembree, but larger companies as well.

All Pembree's production uses energy from renewable sources and packaging that is plastic-free, recycled and easily recyclable. Their products, including these D2A pedals, are carbon balanced, including shipping. Most importantly, the Pembree focus is on making pedals that will last rather than shaving a few grams, so hard-charging riders who are weighing things other than pedals can expect to reduce replacement purchases.